#ForTheLoveOfLIVE is an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada’s live music industry – the artists, festivals, venues, promoters, clubs, concert halls, arenas, talent agencies, unions and many others working in the supply chain that connect Canadians with extraordinary live music experiences.

We miss live music. We want to ensure we all will be able to return to creating these incredible moments and memories. Join the Hillside Festival in supporting everyone in our live music ecosystem with the hashtag #ForTheLoveOfLIVE. Learn more by visiting canadianlivemusic.ca @Canadian_Live.

We know how much live music means to you and we encourage you to join us and add your voice to support your favourite artists, local venues, friends, families and neighbours working in the live music industry. Make some noise!

Here’s how you can help:

  1. Post your photos and videos from Hillside on your social media and tag us! Use the hashtag #ForTheLoveOfLIVE in your posts.
  2. Use the Fan Support Toolkit compiled by the Canadian Live Music Association to spread awareness!

Example: “Nomination Challenge Caption: If you love going to concerts or any other live events, join the #ForTheLoveOfLIVE effort, helping the workers who make live events happen. I nominate @FriendHandle, @FriendHandle, and @FriendHandle to share this post. To learn more visit canadianlivemusic.ca @Canadian_Live.”

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